You don\u2019t have time<\/em><\/strong>. As a former tax professional for fifteen years, I admire your dedication. You\u2019ll have your hands full with the biggest tax changes in 30 years. Your clients will ask you more questions in two months than they did the other ten. You may not have time to work up a rule-of-thumb, let alone a written valuation report. I can help solve your client\u2019s valuation problem now, and you can focus on your deadlines.<\/p>\n You\u2019ll lose your client to a competitor<\/em><\/strong>. You could refer your client to another CPA firm. Many CPA firms offering valuation also do taxes and audits and you risk losing that client. I built my practice around business valuation only. By staying in my lane of expertise, I can keep a great relationship with you and solve your client\u2019s problem. There\u2019s no elephant in the room when you work with me.<\/p>\n You\u2019ll lose your client in a sale<\/em><\/strong>. As you look across your client base, how many will need an exit plan for their business in the next few years? Probably most of them. If you don\u2019t reach out with a solution, how many will you lose? I can help you keep those clients by developing a valuation \u201cbridge\u201d to the next generation.<\/p>\n You have a conflict of interest<\/em><\/strong>. \u201cA member should maintain objectivity and be free of conflicts of interest in discharging professional responsibilities. A member in public practice should be independent in fact and appearance\u2026\u201d ** When valuation and audit, divorce, or litigation collide, conflicts are often unavoidable. Can you advise your clients objectively on valuation when they have conflicting goals? I don\u2019t have a traditional book of business full of client conflicts. This allows me to step in and help CPA firms in tough situations.<\/p>\n You\u2019ll break CPA standards<\/em><\/strong>. Whether you have a business valuation credential or not, you must follow VS Section 100<\/a>. The easiest way to figure this out is to ask, \u201cam I using professional judgment on valuation?\u201d If you are, you must follow the standard. BTW, the standard is nearly 40 pages long.<\/p>\n You\u2019re facing big risks<\/em><\/strong>. Imagine this. A client calls and asks you the value of their business. You jump into action on a spreadsheet or 10-key, give them a number, and hang up the phone. Whoops! You just violated VS Section 100. It may not matter whether you gave the client a \u201cgood\u201d number or not. Your malpractice insurance may not cover a lawsuit when you broke professional standards. Please don\u2019t put your practice at risk.<\/p>\n As you meet with clients this busy season, many will ask about the value of their business. You can make them happy, keep them at your firm, and stay out of trouble. Call or email me with questions. I come in peace.<\/p>\n Thank you, Horn Valuation<\/em> determines business value for CPAs and their clients as a one-on-one specialist. My goal is to provide a solution at a fixed fee. I\u2019ve been a CPA since 1999 and a certified business valuation analyst since 2008. Check out my background and follow me on social media below.
\nJoshua L. Horn, CPA, CVA
\nHorn Valuation
\nPhone: 217-649-8794
\n<\/strong>Email: josh@jhorncpa.com<\/a>
\nWebsite: hornvaluation.com<\/a><\/p>\n![\"\"](\"https:\/\/hornvaluation.com\/wp-content\/uploads\/2018\/08\/20170203-Rogards840and840-150x150.jpg\")
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\nCurriculum Vitae<\/strong>: https:\/\/bit.ly\/2ueQoq6<\/a>
\nLinkedIn:<\/strong> http:\/\/bit.ly\/2FsFqWJ<\/a>
\nTwitter: <\/strong>https:\/\/bit.ly\/2Ia3Mmj<\/a> @hornvaluation
\nYouTube:<\/strong> http:\/\/bit.ly\/2DlfXsj<\/a> \u201chorn valuation\u201d
\nFacebook<\/strong>: https:\/\/bit.ly\/2PO9c9d<\/a> \u201chorn valuation\u201d<\/p>\n
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