{"id":2999,"date":"2019-03-19T17:07:56","date_gmt":"2019-03-19T22:07:56","guid":{"rendered":"https:\/\/hornvaluation.com\/?p=2999"},"modified":"2020-11-08T14:43:48","modified_gmt":"2020-11-08T20:43:48","slug":"myths","status":"publish","type":"post","link":"https:\/\/hornvaluation.com\/myths\/","title":{"rendered":"Dangerous Valuation Myths and the Real Truth"},"content":{"rendered":"\r\n<p>I come across some myths in my line of work and I&#8217;d like to throw some cold water on a few of them. Find out what to watch for and what&#8217;s really important. Secure link <a href=\"https:\/\/jhorncpa-my.sharepoint.com\/:v:\/p\/josh\/EcCskbxenvJPovBEzC9SXYEBB14tmY-DdRISXGmZv3NeTw?e=v9ye2n\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a> or YouTube here:<\/p>\r\n<p><iframe loading=\"lazy\" title=\"Dangerous valuation myths and the real truth\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/mgKGiAG9d_U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\r\n\r\n\r\n\r\n<p>Thanks,<br \/><a href=\"https:\/\/hornvaluation.com\/contact-me\/\" target=\"_blank\" rel=\"noreferrer noopener\">Josh<\/a><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Sign up for this blog\u00a0<a href=\"https:\/\/mailchi.mp\/7a3317ea591d\/6q8fz5tqml\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> if you want tools to increase the value of your business or want a refreshing view on business valuation from a recovering CPA. I\u2019m <a href=\"mailto:josh@jhorncpa.com\" target=\"_blank\" rel=\"noreferrer noopener\">Josh Horn, CPA, CVA<\/a> of\u00a0<a href=\"https:\/\/hornvaluation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Horn Valuation<\/a>. I value businesses for owner exits with a focus on HVAC and trade contractors. I also assist litigation and divorce attorneys as a business valuation consulting or testifying expert. My clients are business owners and attorneys. If you\u2019d like more information, email me at <a href=\"mailto:josh@jhorncpa.com\" target=\"_blank\" rel=\"noreferrer noopener\">josh@jhorncpa.com<\/a>, or call me at <strong>217-649-8794<\/strong>.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>I&#8217;m a licensed Certified Public Accountant (<strong>CPA<\/strong>) and <strong>credentialed in business valuation<\/strong>\u00a0(<strong>CVA<\/strong>). I&#8217;ve been a tax and business consultant in a top 100 CPA firm and a controller in a large international company. I&#8217;ve also valued and advised small family-owned and multimillion-dollar companies. You can connect with me here on <a href=\"https:\/\/www.linkedin.com\/in\/josh-horn-cpa-cva-0346975\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/hornvaluation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>,\u00a0<a href=\"https:\/\/twitter.com\/hornvaluation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.youtube.com\/channel\/UCSwtFpjSTwP8Ikdi7bZMc_Q?view_as=subscriber\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> and <a href=\"https:\/\/www.instagram.com\/hornvaluation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>&#8220;Once-in-a-lifetime events demand an expert.&#8221;<br \/><\/strong>\u00a0Josh Horn, CPA and Certified Valuation Analyst<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>I come across some myths in my line of work and I&#8217;d like to throw some cold water on a few of them. Find out what to watch for and what&#8217;s really important. Secure link here or YouTube here: Thanks,Josh Sign up for this blog\u00a0here if you want tools to increase the value of your &#8230; <a title=\"Dangerous Valuation Myths and the Real Truth\" class=\"read-more\" href=\"https:\/\/hornvaluation.com\/myths\/\" aria-label=\"Read more about Dangerous Valuation Myths and the Real Truth\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":3005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"generate_page_header":"","footnotes":""},"categories":[4],"tags":[172,37,90,127,35,177,44,125,163,128,45,92,93,46,94,175,176,40,38],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dangerous Valuation Myths and the Real Truth<\/title>\n<meta name=\"description\" content=\"I come across some myths in my line of work and I&#039;d like to throw some cold water on a few of them. 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