{"id":4145,"date":"2020-06-29T14:37:45","date_gmt":"2020-06-29T19:37:45","guid":{"rendered":"https:\/\/hornvaluation.com\/?p=4145"},"modified":"2021-04-03T11:06:47","modified_gmt":"2021-04-03T16:06:47","slug":"loyalty","status":"publish","type":"post","link":"https:\/\/hornvaluation.com\/loyalty\/","title":{"rendered":"Why Loyalty Can be Dangerous for Your Business"},"content":{"rendered":"<p><\/p>\r\n<p>It may seem crazy to think loyalty could be bad for your business. Find out why loyalty can be dangerous and what you really want instead. Secure link <a href=\"https:\/\/jhorncpa-my.sharepoint.com\/:v:\/p\/josh\/ESt3w0p0BGtOl1VF8d0UW34BQUQp6LkMX6aE9nxAaYWrEg?e=Bm5l2c\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a> or YouTube below.\u00a0<\/p>\r\n<p><iframe loading=\"lazy\" title=\"Why Loyalty Can be Dangerous for Your Business\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/DAm6I5lryYQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\r\n<p>Thanks,<br \/><a href=\"https:\/\/hornvaluation.com\/contact-me\/\" target=\"_blank\" rel=\"noreferrer noopener\">Josh<\/a><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Sign up for this blog\u00a0<a href=\"https:\/\/mailchi.mp\/7a3317ea591d\/6q8fz5tqml\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> if you want tools to increase the value of your business or want a refreshing view on business valuation from a recovering CPA. I\u2019m <a href=\"mailto:josh@jhorncpa.com\" target=\"_blank\" rel=\"noreferrer noopener\">Josh Horn, CPA, CVA<\/a> of\u00a0<a href=\"https:\/\/hornvaluation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Horn Valuation<\/a>. I value businesses for growth and exits with a focus on HVAC and trade contractors. I also assist litigation and divorce attorneys as a business valuation consulting or testifying expert. My clients are business owners and attorneys. If you\u2019d like more information, email me at <a href=\"mailto:josh@jhorncpa.com\" target=\"_blank\" rel=\"noreferrer noopener\">josh@jhorncpa.com<\/a>, or call me at <strong>217-649-8794<\/strong>.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>I&#8217;m a licensed Certified Public Accountant (<strong>CPA<\/strong>) and <strong>credentialed in business valuation<\/strong>\u00a0(<strong>CVA<\/strong>). I&#8217;ve been a tax and business consultant in a top 100 CPA firm and a controller in a large international company. I&#8217;ve also valued and advised small family-owned and multimillion-dollar companies. You can connect with me here on <a href=\"https:\/\/www.linkedin.com\/in\/josh-horn-cpa-cva-0346975\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/hornvaluation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>,\u00a0<a href=\"https:\/\/twitter.com\/hornvaluation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.youtube.com\/channel\/UCSwtFpjSTwP8Ikdi7bZMc_Q?view_as=subscriber\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> and <a href=\"https:\/\/www.instagram.com\/hornvaluation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>&#8220;Once-in-a-lifetime events demand an expert.&#8221;<br \/><\/strong>\u00a0Josh Horn, CPA and Certified Valuation Analyst<\/p>\r\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>It may seem crazy to think loyalty could be bad for your business. Find out why loyalty can be dangerous and what you really want instead. Secure link here or YouTube below.\u00a0 Thanks,Josh Sign up for this blog\u00a0here if you want tools to increase the value of your business or want a refreshing view on &#8230; <a title=\"Why Loyalty Can be Dangerous for Your Business\" class=\"read-more\" href=\"https:\/\/hornvaluation.com\/loyalty\/\" aria-label=\"Read more about Why Loyalty Can be Dangerous for Your Business\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":4146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"generate_page_header":"","footnotes":""},"categories":[4],"tags":[37,90,127,35,177,44,125,163,128,45,92,93,46,94,316,40,38],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Loyalty Can be Dangerous for Your Business<\/title>\n<meta name=\"description\" content=\"It may seem crazy to think loyalty could be bad for your business. 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