If you want tools to increase the value of your business or want a refreshing view on business valuation from a recovering CPA, this blog is for you. You can join our tribe here. Thank you, Josh Horn, CPA, CVA, Horn Valuation

Seller Misconceptions That Disappoint

By josh | June 23, 2026

Here are common examples of business seller misconceptions and the more likely realities.    “They have the money.” Are you judging a book by its cover? I’ve run into this if the potential buyer is a local celebrity, mover and shaker, drives a nice car, etc. None of these status symbols mean they can write … Read more

Higher Business Value Comes from Action

By josh | June 16, 2026

Here are examples of risks in businesses I valued recently.  Risk The Company has high customer concentration. One customer comprises 80% of sales. If the Company lost this customer, it could go out of business.  There is key person risk embedded in the knowledge, experience, and abilities of the owners that has not been taught … Read more

Tradeoffs in Business Valuation Settlement

By josh | April 28, 2026

I’ve had some success helping owners who wanted to stay out of court over business valuation disputes. There are tradeoffs, however. The value of a business (simplified) is: V = CF x (1 + G) /(R – G) Where V = Value, CF = Cash Flow, G = Growth, and R = Risk We solve … Read more

How to Speed Up Your Business Valuation

By josh | January 27, 2026

After, “how much will this cost?”, the second most common question I get is, “how long will this take?” These will speed up your business valuation.  Close the Books Faster Even with all the automation tools available today, many businesses take too long to reconcile accounts, close their books, and provide clean financial statements. Work … Read more

Decisions That Can Distort Business Value

By josh | January 20, 2026

Decisions you’re making every day as a controlling owner may give you a false sense of business value. These are ones I often see that you should review.   Owner Compensation Most companies I value are corporations. You should be paying yourself W-2 compensation if you’re providing labor and you’re profitable. But, is your salary … Read more

Should You Skip a Valuation for an Estate?

By josh | January 13, 2026

Here’s the scenario. One of your parents dies and they own a business. Should you value the business for their estate? Maybe. I want to lay out the case for giving this a closer look. Family Disputes I’ve worked with a lot of executors and trustees, and I’ve seen these: The business is usually one … Read more

Block Time Before You Want Out of Your Business

By josh | January 6, 2026

I’ve seen owners fail to sell or transfer their business for many reasons. Not enough time deciding what they want. Not enough time making themselves nonessential to the business. Not enough time maximizing profitability. Not enough time qualifying buyers. Not enough time communicating their intentions to their children. Not enough time cleaning up financial statement … Read more

Buyer before Valuation if You Want Out

By josh | April 3, 2024

Do you want to sell your business now? Consider finding a buyer before getting a business valuation. Here’s why. Secure link to video here or YouTube below.  Thanks,Josh Sign up for this blog here if you want tools to increase the value of your business or want a refreshing view on business valuation from a recovering … Read more

What to Ask about Customers when Buying a Business

By josh | February 22, 2024

Are you thinking about buying a business? Three questions to ask about customers to put you in a better position. Secure link to video here or YouTube below.  Thanks,Josh Sign up for this blog here if you want tools to increase the value of your business or want a refreshing view on business valuation from a … Read more

Why is this Valuation Cheaper than that One?

By josh | February 13, 2024

Confused about fees for a business valuation? Three questions to help you understand why this valuation is cheaper than that one. Secure link to video here or YouTube below.  Thanks,Josh Sign up for this blog here if you want tools to increase the value of your business or want a refreshing view on business valuation from … Read more